At the start of yesterday’s post, I wondered if I’d regret speaking my mind. I’m happy to say that I am SO glad that I posted: the comments I received were amazing – pertinent, supportive and fascinating. More though, it seems I am not the only blogger by a long way to experience issues like this. Now that I am in a more philosophical state of mind, I really do feel that patience is all. It’s a fact that widely read blog posts convert to sales (thinking of Rouge Bunny Rouge as one example) more tangibly than many other forms of media, and those who don’t understand that are losing out. It’s not us that is losing. One issue shouted loudly through the comments: the fact that we are turning to blogs and not magazines for beauty advice, with many saying they never buy magazines at all any more. I see this as a trend that will continue and if brands aren’t on it, then its their mistake, in more ways than one. We’re lucky in many ways that so many brands are reaching out and trying to learn about our way of working and they are the ones that will get more of our time and attention.
The brand at the root of yesterday’s gloom-laden post (sorry about that folks – mojo 100% restored!) is one that is slowly being lost in a vast area of similar products and whose sales figures certainly aren’t anything to shout about. As they say, you do the maths.
Finally, the brand is question have done all they possibly can to make amends, but the damage is done and there’s nothing more to say on the matter.