Right, here we go – Tom Ford Lipstick as it really is.

Twitter this morning was full of talk about whether £30 is too much to pay for a lipstick…given that the Tom Ford Lipsticks are £35 each then some may baulk at that. However, expensive as they are, these are lipsticks that really do feel very special. For a start, the off white and gold packaging is nicely chunky with some good weight to it. The embellishment of TF on the top of each pristine shade is an elegant touch – although of course disappears after one or two applications. The twelve shades fall into three colour groupings; nudes, bolds and dramatics, and I tried a very good selection of each on – from raging reds to calm and barely there nudes (much to the suprise of other diners in the restaurant). The texture is super-creamy – there is a slight perfume, although I am told there is no artificial fragrance added – the vanilla-ish aroma comes from the ingredients which include Murumuru butter and chamomilla flower oil. Pigmentation is fabulous; really impressive – these are serious ‘power colours’….and the finish is a light sheen. There are no sparkles to speak of, so these are perfect for glitter haters (like me). While the colours last very well on the lips, you might want to be careful about kissing in them as they do transfer thanks to the creaminess of the formula. Definitely not snogging lipsticks.

The presentation box you can see in the picture is how they were shown to me, but in fact, should you purchase all 12 colours, you will be given the box to keep them in (at Selfridges later in the spring). The lipsticks do come in individual boxes anyway.

So, is £35 a reasonable price to pay? Reasonable, no. But, if what you want is a decadent ‘wow’ lipstick that looks and feels totally luxurious, and has all the hallmarks of prestige, then it does feel like an ‘appropriate’ price point.

More excitingly, the press release reads ‘The first chapter in Tom Ford’s evolution into make up….’ which I take to mean there are other collections to come.

Available from 24th April at Tom Ford Private Blend Counters.