I was recently sent a press release from Clinique with an expert dentist quote saying that some of their lipsticks (a few from each of their ranges basically) actually really truly scientifically absolutely make your teeth look whiter by – wait for it – one shade. Sigh. For the price of a Clinique ‘tooth brightening’ lippie (£14.50), you could go and buy some whitening toothpaste for a much better and longer lived result.
And this does bring me on to ‘expert quotes’. I can’t help noticing that some so called beauty experts are ending up as rent-a-quote – one facialist in particular seems to be available to endorse just about anything. Nice work if you can get it.