If you don’t know the beauty connections of Ali Hewson’s eco fashion label Edun, try spelling it backwards. All roads lead to Nude skincare founder, Bryan Meehan, whose muse for the Nude range is Ali (Bono’s wife). So, it’s no surprise really that Meehan, who has taken Nude stateside, has squeezed out a make up range under Edun exclusively for Sephora. And, it’s gorgeous! Talc free mineral powders in two colourways contain Baobab oil; the six eye shades and one blush come in a wooden box and organic cotton case. The bright palette is Contrast, the earthier shades are Harmony. $36.
More importantly, $3 from each sale goes directly to the Wildlife Conservation Society.