And the brands get all weird. I came home from my holiday to a legalese type email from P&G regarding the new Gucci fragrance, Guilty. They wanted me to reply in writing to confirm that I’m happy to receive this news and to agree that any blog or forum posts are a result of my own informed opinions.
In order to develop our relationship further, apparently, they’d also like permission in writing to share my blog posts online and offline. It seems if I’m not able to provide written permission to them they’ll be unable to share any more information about Gucci products with me. Oh, boo hoo.
Well, so yeah, they did develop the relationship further by speedily ending it. There are a million and one fragrance and cosmetic brands out there. With so much choice, I’ll opt for the ones that aren’t trying to baffle bloggers with legalese, that aren’t trying to get written permission to ‘share’ my posts internally or externally and that aren’t trying to get a hold of bloggers by expecting them to adhere to some anal system that might give the guy in the legal cupboard a better night’s sleep.
Sorry P&G, but it’s kind of ironic that your ‘Guilty’ fragrance blogger foray doesn’t seem like an innocent interaction.