Right, following my previous post regarding the Johnson & Johnson awards, they’ve now changed the criteria making it much easier to enter and overall more blogger friendly. I’m publishing a statement from them below which explains the changes. They’ll be tweeting out from Monday so look out for the tweets telling you how and where to enter. So, go ahead, enter, and good luck!
“Following feedback on the Best Beauty Blogger category of the 7th Annual Johnson & Johnson Beauty Care Awards, we will be changing the entry criteria so blogs can be judged in their entirety, rather than on individual posts.
Judges will be looking for personality and opinions, frequency of posting, independence and objectivity, use of multimedia and reader engagement and comments, as well as the blogger’s commitment to skin care as a beauty topic. Bloggers can submit the URL of their blog and 250 words explaining how and why they blog about skincare. The deadline for bloggers to enter this category will also be extended to the 15th November to allow bloggers to submit their entries.
Apologies for the inconvenience to those who have already entered. We will be contacting all of you to submit your 250 words about skin care, which along with your blog, will be judged against the new criteria.
We hope that these changes will help judges to assess bloggers in the most fair way possible and acknowledge those making a special contribution to skin care through their blog. It’s the first year we’ve done this and we really want to get it right. We’ve listened to what you’ve said and hope the new mechanic works for everyone.”