No, that title isn’t my winter shopping list, but it is rather exciting news for a BIOEffect fan like me. As we know, Boots don’t stock huge numbers of highly priced skin care items.. not in the £100+ range.. in fact, I’m not sure I know of any. But, they’ve taken BIOEffect and at £125 a pop, this is new ground. As a confirmed BIOEffect fan (it really is the skin care I use all the time) I’m delighted that it will be much more easily available. Because the brand uses EGF technology and wants users to really understand what the serum is all about, they’ve taken on consultants at 20 selected Boots stores to be on hand to explain how and why it works. It will also be on Boots.com and, of course, you get Advantage Points on purchase. It’s a massive risk for such a small brand and I really, truly hope it works out. Look out for it on launch day – 21st September.
I generally carry about BIOEffect samples and have given them out to several friends in and out of the beauty industry – lots have gone on to make a full price purchase (and no, I don’t get paid for it!) and while I hate to sound like a walking BIOEffect ad, I really don’t know of anything better for my skin.