I love this story from Elastoplast, and while not strictly beauty, liked it enough to mention it.
A while ago, Elastoplast sent singer Example some plasters when he was number one in the charts because in his song he says ‘stick around like Elastoplast’. Quite why they thought he needed them, I don’t know…maybe he’s prone to bumps or there are secret dangers to singing I hadn’t even thought of. But he was chuffed enough with them to tweet about it, sending Elastoplast sales through the roof and trending worldwide on Twitter.
So, Elastoplast went one further and have brought out 150 limited edition boxes of Example Elastoplast. Nearly worth taking a tumble for. If you retweet #examplaplast you could win one.