This is so cool! I have a sample here and it’s pretty amazing I have to admit, with pop-up butterflies and QR codes to scan for smart phone tutorials as well as a space to prop up your phone AND a speaker to attach to it so you can do your make up to your favourite songs. Really, really innovative. Inside, make-up wise, there are ten new shades and six existing ones, a 24/7 Waterproof Liquid Eyeliner, Supercurl Curling Mascara and Eyeshadow Primer Potion. It launches on 1st October at House of Fraser and Debenhams stores nationwide. £46.