Hmm.. can it be true? This new brand from the creators of Sexy Hair promises to cut blow drying time by 50%? As someone with quite thick hair, I cannot tell you the bonus this would be, especially in winter when having a cold, wet head is one of my very least favourite things. So, what gives this shampoo and conditioner such a turbo boost? According to their site, it is the VaporBoost system that makes water evaporate from the hair shaft far more quickly than normal. If it works, this could be an absolute godsend. So far, the launch is planned for US but we’ve had Sexy hair here so there’s no reason for it not to make its way to UK shores in due course.