Ojon is easily one of my favourite hair brands – I still buy copious quantities of Detox shampoo and use it every couple of weeks or so to get rid of build-up. It is one of the best, if not the very best for detoxing without stripping.
So, I’m quite excited for their launch of Super Sleek which looks like out-performing any of the straightening products so far. According to www.wwd.com, the products use a complex that matches the 5.5pH balance of hair, using a reshaping agent to smooth out the curved structure of hair, plant keratin that ‘flat irons’ the hair to realign natural keratin bonds and also fills in rough spots to give hair absolute smoothness: then combined with heat, what Ojon promise is hair that stays straight for 30 washes.
That’s a massive claim – the process takes an hour and a half to complete at home – but I kind of can’t believe that it won’t work because it’s from Lauder and they don’t bandy claims like that around lightly.
It’s launching in Ulta stores in January but in the UK it looks like we have to wait til late summer, early autumn.