|Photo Credits: www.wwd.com/Thomas Iannaccone|
WWD have the scoop on Aerin Lauder’s foray into going it solo with a beauty and lifestyle range. Significantly, Aerin is Estee Lauder’s granddaughter, and with homes in Aspen, Manhatten and Long Island, we can summise that she isn’t short of a penny and that can only mean that beauty is in the genes (see, it’s like the shopping gene.. it DOES exist ). In fact, Aerin still sits on the Estee Lauder board. The collection to me looks like Tom-Ford-Meets-Michael-Kors-Meets-Estee-Lauder – and that’s not necessarily a good thing in a market that isn’t looking for ‘safe’ beauty any more – we’re searching for beauty adventures. The body product (whatever it is) looks extremely uninspired.. a little too tasteful, maybe.
That said, the collection is luxury and that pretty well always sells. I’ve no idea if we’ll ever see it in the UK – I’d be very curious to see how it would slot in.