Okay, here’s a very good example of why blogging continues to have the edge over traditional print. I was asked to supply a feature (free) to a magazine that I like – it’s the only one, in fact, that I go out of my way to get. I was obviously very excited that they’d chosen me to pick out my favourite British beauty brands.. obviously the British Beauty Blogger connection for once had paid off (although try saying it out loud and quickly.. your tongue will not want to move that way). So, two days before I headed on holiday I frantically put together my feature, including my genuinely favourite Brit brands, indicating the product from each brand that I’d used and loved. I filed it and headed off to Hong Kong.
When I got back there was an email waiting to let me know the art department hadn’t felt it was bright enough in colour to run it.
So, there you go. Pretty well nothing at all to do with the efficacy of the products, their British heritage or their fit into the wider beauty world. It all came down to the colours of the boxes.
If you put these two words together, it sums up where we are at: Trust and Gone.