Paul & Joe Beaute began in 2002, so it’s their ten year anniversary this year. Designer, Sophie Albou named it for her two sons, Paul and Joe. I have some of the very first lipsticks and eye shadows they ever produced but I can’t find anywhere on line to date them. I think they must be from maybe the second or third collection, but I don’t think the very first.
As you can see, they’ve stayed pretty true to type over ten years, with each product reflecting a material design from the Paul & Joe fashion collection. At the time of launch, there had been nothing even vaguely similar so it was very exciting.
This one (above) is my all-time favourite, followed closely by the design below. In fact, a friend bought me the make up bag in the same design so I have the entire set.