WWD reported on this new serum from Clarins last week, and I can honestly say it’s a long time since I’ve been so excited about a skin care product. Double Serum is the biggest launch in the history of Clarins and the claims on the plant based product are absolutely wow. According to WWD, it’s been proved to reduce wrinkles by 79%, give 87% firmer skin and reduce pore visibility by 88%. Holy cow. The serum has undergone 22 studies on over 400 women of all age groups.

It doesn’t launch til February 2013 but I cannot wait to get my hands on it.