Meet the Estee Lauder Shadow Paints! Launching in January 2013, they’re created by Tom Pecheux and ridiculously soft and silky…they feel almost weightless on the eye and yet are long wear – 12 hours! I haven’t put them to the 12 hour test yet, I must admit, but once you get the hang of them you can really play about with intensity levels. A tiny smudge will give a watercolour effect, while building gives a high, high level of colour as you can see in the swatches.
 

I’d say texture wise they’re a little like gel eyeliners in feel.. I have three colours here but there will be nine in total. We’re definitely going along an ‘art’ inspired theme here with Estee Lauder, and there is more arty-ness coming. 

Shown here are Sinister (black), Extreme Emerald (green) and Steel (silver) and of the three, Steel has the highest shimmer count – the other two are fairly flat in colour but give a very strong eye look. Look out also for limited edition Gel Eyeliners and Mascaras in some very bold shades.