Now I have had the chance to look up close at this collection, there is just no doubt that it is aimed at a young market. For a start, the eye-shadow and blush are in cardboard containers, the colour of the neon-looking lipstick is barely there and the eye-shadow (£19) is safer than safe. But, I’ve changed my mind about Lancome alienating their older consumer.
|Rose Macaron Baume and Ombre in Love in Sugar Rose|
IN LOVE is so clearly an attempt to appeal in younger consumers that there will be no confusion – I’m assuming that there will be a further collection later in the year for older consumers. There’s no harm in trying to attract new audiences for your beauty products. However, I think the collection is possibly the sort of thing your mum would buy for you when you’re 14! i.e. a lipstick (£20) that looks like a lipstick but is actually a virtually colourless lip balm and a blush (£34) that makes your cheeks look pink and innocent rather than vampy and seductive. The pop of colour comes from Jade Crush liner (£16) – everything else is lean on pigment.
I can’t get round the fact that IN LOVE is really, really pretty – almost like a plate of tempting pastel macaroons, but whether it really ticks the boxes as a collection for everyone remains to be seen.
|Vernis In Love in Peach Melodie|