Superdry are heading for the youth sector (although not excluding any other) with their beauty range priced between £2 and £20 and I really like the way they’ve done it. There’s something a little bit Pantone about this range; it’s full on colour in identifiable packaging. The range launches in February 2013.

Love this magic-marker looking eye liner.. chunky and funky.

This is my favourite product so far – I’ve got billions of eye pencils and you know when you can’t find the one in amongst the crowd? A neon silicone pink end tip should sort it out! 

I’m looking forward to testing out the formulas which I’m told are pretty cutting edge.