Okay, so this is the strangest celebrity collaboration I’ve seen for a while. If I look at the products, I’d have to say that nothing whatsoever about it makes me thing of Demi More, with whom the range was apparently created. If anything, it’s all pretty much Lauder circa 1980 and not particularly relevant even to forthcoming trends. The only good thing to say is that the red looks hot!
I just think if you collaborate with a celebrity, the products should at least be stand-out. It was a perfect opportunity for Oriflame to go more mainstream in the UK but I think they missed that bus.