I’m quite intrigued by this product that I spotted on my favourite site for stocking up on Japanese and Korean brands, www.imomoko.com. It’s a liquid foundation soaked cushion, also with sunscreen, moisturiser and whitening essence. Amazingly, for such a ‘wet’ product, it is SPF50.
One of the key ingredients is mineral clay water; fine sea water clay particles melted into water which helps to hydrate the skin and give a cooling action. According to the site (and it’s not always accurate in translation to be honest), it helps to reduce dead skin cells, impurities and sebum. I think this is the kind of thing we’ll see next year as all the beauty brands wonder how they can flog a little bit more life out of the BB and CC concepts.