There’s no doubt that the new Gel Effect Polishes look delicious; they’re using ‘plasticizer’ technology (but no idea what that actually means) to give a gel finish. What’s interesting to me is that the packaging is different (lids match polish shade) so I’m wondering if it’s a new look coming for Nail’s Inc. I’m still smarting a little from the cracking problem with Kensington Caviar Plumping Top Coat so I am very much hoping there is no such issue here.
But, nevertheless they do look very tempting, especially Bond St above.
I think ‘plumping effect;’ just means super-glossy and therefore a little fatter in appearance on the nail, like gels already do. There’s also a mulberry shade called Kensington High Street on it’s way too to join these three when they launch for £14 each in August.