Dior Store Covent Garden

Dior Store Covent Garden

A handbag made of lipsticks? Count me in!

I’m just going to run through the services at the Dior Beauty Store – if you are a Dior fan, then it’s a destination, but of all the services, I like the look of the Dior Make Up Party hosted by Jamie Coombes, Dior’s International Pro Team Make-up artist and all round delightful person, where you and your friends can chill out at a make-up masterclass to learn tricks of the trade. I’m thinking amazing pre-drinks birthday party although you can order up champagne in-store if you want to. The store manager is Chris Miller and again, one of the most friendly people you could meet so don’t ever think that it’s too highbrow – it isn’t; everyone is welcomed.

Dior Beauty Store Covent Garden

Dior Beauty Store Covent Garden

What you can’t help noticing when you walk in is how glossy everything is – there’s a lot of black and silver and plenty of beautifully displayed make-up like the boards above, as well as the big bottle of fragrance made up of small bottles like Dior Duplo!

Dior Store Covent Garden

Dior Store Covent Garden

From nail art to pre-party make-up services (with a few ultra-luxy things as well such as fragrance bottle engraving and the Dior Concierge who will arrange a chauffeur to collect you) I’m loving these new concept luxury beauty stores. And, what I particularly like is that the services are time conscious – if you only have ten minutes to spare, then there will still be something for you such as a flash Lip Wardrobe. If you skip back a few years, stores like this just weren’t even considered because beauty was always viewed as the poor relation to fashion – a kind of afterthought – so that this even exists is testament to the rise of beauty as a leading industry.

Dior Nail Art

Dior Nail Art

Above is a selection of nail art looks that you can have done – all taken from Dior fashion references, of course. Prices? Well, maybe not as premium as you might think – it’s £25 to have your nails done (16th/17th November) and it’s redeemable against purchase (almost everything is) and the Flower Art, where a bespoke bouquet is made up to reference your favourite Dior fragrance is a gift with purchase (23rd & 24th November). These kind of services will vary throughout the year.

You will need to book! You can do so on 020 7563 6343.