If you can hold on for a new mascara til July, Givenchy Noir Couture Volume Mascara is taking mascara packaging to a whole other level with inverted black studs. Although it looks like a slightly aggressive tube, it’s gorgeously tactile and smooth to the touch! Since Riccardo Tisci took the Givenchy helm, Givenchy make-up has really started to make a statement in beauty world, reflecting his fashion direction and ideals. I love what Givenchy is doing with leather clad lipsticks and streamlined studs.
Givenchy mascara formulas contain keratin and a lash booster complex – the press release talks about the ‘mascara fringe’ which instantly makes me think of Claudia Winkleman – and this version of Givenchy mascara is built for mega-lashes. Think Benefit’s They’re Real only in a sexier tube. I’ve seen the mascara at work – it gives the blackest, blackest lashes that look full and volumized although if you like spiky definition, the formula may be a little too full for that. Givenchy Noir Couture Volume Mascara is more of a smack of fat lashes.
It’s a June launch and Givenchy Noir Couture Volume Mascara costs £23.50.